CHIVAS REGAL

Chivas Regal is a premium Scotch whisky Chivas produced by brothers in Aberdeen, Scotland, founded in 1801. Chivas the mark of origin is Strathisla Distillery Keith, Moray in Speyside, Scotland.

Chivas Regal is one of the best premium whisky sales in the world, available in over 200 countries. And 'the best-selling premium Scotch Whisky in Europe and Asia Pacific and is rated one of the most powerful spirits brands. [1] Chivas Regal is one of the best brands of alcoholic beverages in the world, with sales having increased by 40% in the last four years.


Chivas Regal Family

Whisky Chivas Regal merged into a house distinctive style of a soft, honey flavor.

* Chivas Regal 12 years: Blended whiskies from matured for at least 12 years. A good whisky with honey, smooth taste.
* Chivas Regal Gold Signature 18 years: Blended whiskies from matured for at least 18 years. Chocolate and notes of orange, some citrus and spices on the nose and a full, fruity, spicy and citrusy palate, with notes of sherry at the end.
* Chivas Regal 25 years: created using whisky aged at least 25 years; available only in limited quantities, with a price retail c $ 300. The mixture has tasting notes of apricot and peach.
* Chivas Regal Royal Salute: very rare mixture of whisky aged 21 years.
* Chivas Regal Royal Salute 50-year-old: released in 2003 to commemorate the 50 anniversary of Queen Elizabeth II of coronation, at a price of $ 10000 $.

History

1640: The House of Schivas, a large palace, is built to Schivas in Aberdeenshire. The name derives from the Gaelic 'seamhas' in the strict sense. For centuries, people close took the name of Chivas.

1801: Chivas Brothers store originally opened in Aberdeen. James and John Chivas sold luxury foodstuffs such as coffee, spices exotic, French brandy, rum Caribbean and a wealthy clientele. They decided to produce a good blended whisky as an alternative to whisky available at that time, which were hard and badly aging.

1843: Chivas was granted a Royal Warrant to supply goods to Queen Victoria. Chivas Brothers has been described in 1890 as' without doubt the most beautiful purveying activities in the north of Scotland 'from' Scotland Today 'magazine.

1920: The Chivas Brothers has begun exporting whisky Chivas Regal in the United States, where the economic boom was fuelling demand for luxury goods. Chivas Regal became famous as the original luxury of whisky.

1949: Chivas Regal was bought by Seagrams, which provided a wider distribution and marketing system.

1950: Chivas Regal became a drink of vintage fashion, becoming a favorite with Frank Sinatra and the rest of the Rat Pack. [5] Sinatra requested Chivas Regal backstage at shows, [6] and later Chivas sponsored Frank Sinatra's Diamond Jubilee Tour in 1990.

Because of this success, the company Chivas Brothers was finally able to buy the Strathisla Distillery producing the sweet, honey malt whisky a heart of Chivas Regal mixture.

1997: Master Blender Colin Scott has created a new mixture aged for the production of whisky Chivas Regal 18 years.

2000: Chivas Regal was acquired by Pernod Ricard to a breakdown in the Seagrams group.

2001: Chivas Regal will be widely available in China, where, as with the United States in 1920, the economic boom is driving demand for luxury goods. Chivas Regal is now the most popular premium Scotch in China.

2007: Chivas Regal 25 years, created by Master Blender Colin Scott is launched at an event at New York Public Library, with the participation of stars such as Julianne Moore, Lucy Liu, Diana Krall, and Daniel Wu.

2007: Chivas Regal sales reach a record of over 4 million litres 9 cases.