Smirnoff is a brand of vodka now owned and produced by the British drinks giant Diageo. The products under the brand Smirnoff, which started with a vodka distillery founded in Moscow by Arsenieyevich Piotr Smirnov, is now distributed in 130 countries and includes vodka and flavored malt beverages. The Smirnoff vodka is both the best selling vodka and the best selling high-value distilled spirit in the World March of 2006.Summary
HISTORY
Piotr Smirnov founded his vodka distillery in Moscow in the years 1860, under the name of the AP Smirnoff. He died in 1910 and was replaced by Vladimir Smirnov. The company has thrived and produced more than 4 million cases of vodka a year.
During the October Revolution, the distillery was confiscated and the family had to flee. Vladimir Smirnov re-established the factory in 1920 in Istanbul. Four years later, he moved to Lwów (formerly Poland, now Lviv, Ukraine) and began selling vodka under the french contemporary spelling of name, "Smirnoff." The new product was a success and, at the end of 1930 he was exported to most European countries. Another distillery was founded in Paris in 1925.
In the 1930 met Vladimir Rudolph Kunett, a Russian who had emigrated to America in 1920. The Kunett family had been a supplier of spirits Smirnoff Moscow before the revolution. In 1933, Vladimir Kunett sold the right to begin producing Smirnoff vodka in North America. However, business in America was not as successful as had been hoped Kunett. In 1938 Kunett can not afford to pay for licenses for sales and has made contact with Mr. John Martin, president of Heublein, which has agreed to buy the rights to Smirnoff.
Thanks to the introduction of vodka and cocktails success of advertising campaigns, Smirnoff won popularity in the USA and internationally.
Since the 1990
During the 1990 one of Piotr Smirnov descent began to produce Smirnov (Смирновъ Ukraine) vodka in Ukraine, which claims to be "the only real Smirnov." After a number of trials Smirnoff return successfully claimed the mark, while Diageo in 2006 linked in a joint venture deal Смирновъ the company.
The Smirnoff Company has the right to appoint the Smirnoff Music Centre, an amphitheater concert in Dallas, Texas. They also sponsor the Smirnoff Underbelly, an important place at the Edinburgh Fringe.
At the end of 1990 Smirnoff presented a series of new products in the United Kingdom and later, Europe and the North American market, which quickly became popular among young people, particularly within the club scene ( See "Alcopops").
There are two different products by the name of Smirnoff Ice. One, sold the USA and France, is a citrus-flavoured malt beverages (5.5% ABV) with variations on "Original" and "Triple Black." The other, sold in Europe (excluding France), Latin America, Australia and Canada, is a pre-drink vodka. He also variations in "Original" and "Black Ice" (or, in some markets, "Triple Black" or "double black"), ranging from 5% to 7% ABV on different markets.
Smirnoff Ice Twisted is a spin-off of the American Smirnoff Ice which included flavors such as Mandarin Orange and Green Apple. The confusion between the mark Twist Smirnoff Vodka Smirnoff Twisted and malt beverages led to the decision to drop the "Twisted" line filled with Smirnoff Ice. Current flavors of water, Wild Grape, Grenada Fusion, Arctic Berry (Blueberry), Green Apple Bite raspberry and burst.
The next line of Smirnoff malt beverages to hit the shelves was their "Raw Tea" in flavors such as fishing and raspberry. This line of products has been on the market and more particularly with the "Tea Partay" music video and a website. It is similar to the Twisted Tea brand.
The new product is Smirnoff Smirnoff Source, an ultra-premium beer other established with alcohol and water source published in May 2007. It is fragrant and slightly citrus Gas with 3.5% vol.
A range of fruit flavoured vodkas with the "Twist" moniker attached on the end of this name have also been established. Flavors include apple green, orange, cranberries, raspberries, citrus (lemon), vanilla, strawberry, black cherry, water, lime and, more recently, blueberries.
Smirnoff test the United Kingdom and Canada during 2004, a new mixture of vodka Smirnoff Penka law. From marketing and distribution was handled by the reserve brands Diageo plc. From 2007 Penka continues to be available in the UK.
HISTORY
Piotr Smirnov founded his vodka distillery in Moscow in the years 1860, under the name of the AP Smirnoff. He died in 1910 and was replaced by Vladimir Smirnov. The company has thrived and produced more than 4 million cases of vodka a year.
During the October Revolution, the distillery was confiscated and the family had to flee. Vladimir Smirnov re-established the factory in 1920 in Istanbul. Four years later, he moved to Lwów (formerly Poland, now Lviv, Ukraine) and began selling vodka under the french contemporary spelling of name, "Smirnoff." The new product was a success and, at the end of 1930 he was exported to most European countries. Another distillery was founded in Paris in 1925.
In the 1930 met Vladimir Rudolph Kunett, a Russian who had emigrated to America in 1920. The Kunett family had been a supplier of spirits Smirnoff Moscow before the revolution. In 1933, Vladimir Kunett sold the right to begin producing Smirnoff vodka in North America. However, business in America was not as successful as had been hoped Kunett. In 1938 Kunett can not afford to pay for licenses for sales and has made contact with Mr. John Martin, president of Heublein, which has agreed to buy the rights to Smirnoff.
Thanks to the introduction of vodka and cocktails success of advertising campaigns, Smirnoff won popularity in the USA and internationally.
Since the 1990
During the 1990 one of Piotr Smirnov descent began to produce Smirnov (Смирновъ Ukraine) vodka in Ukraine, which claims to be "the only real Smirnov." After a number of trials Smirnoff return successfully claimed the mark, while Diageo in 2006 linked in a joint venture deal Смирновъ the company.
The Smirnoff Company has the right to appoint the Smirnoff Music Centre, an amphitheater concert in Dallas, Texas. They also sponsor the Smirnoff Underbelly, an important place at the Edinburgh Fringe.
At the end of 1990 Smirnoff presented a series of new products in the United Kingdom and later, Europe and the North American market, which quickly became popular among young people, particularly within the club scene ( See "Alcopops").
There are two different products by the name of Smirnoff Ice. One, sold the USA and France, is a citrus-flavoured malt beverages (5.5% ABV) with variations on "Original" and "Triple Black." The other, sold in Europe (excluding France), Latin America, Australia and Canada, is a pre-drink vodka. He also variations in "Original" and "Black Ice" (or, in some markets, "Triple Black" or "double black"), ranging from 5% to 7% ABV on different markets.
Smirnoff Ice Twisted is a spin-off of the American Smirnoff Ice which included flavors such as Mandarin Orange and Green Apple. The confusion between the mark Twist Smirnoff Vodka Smirnoff Twisted and malt beverages led to the decision to drop the "Twisted" line filled with Smirnoff Ice. Current flavors of water, Wild Grape, Grenada Fusion, Arctic Berry (Blueberry), Green Apple Bite raspberry and burst.
The next line of Smirnoff malt beverages to hit the shelves was their "Raw Tea" in flavors such as fishing and raspberry. This line of products has been on the market and more particularly with the "Tea Partay" music video and a website. It is similar to the Twisted Tea brand.
The new product is Smirnoff Smirnoff Source, an ultra-premium beer other established with alcohol and water source published in May 2007. It is fragrant and slightly citrus Gas with 3.5% vol.
A range of fruit flavoured vodkas with the "Twist" moniker attached on the end of this name have also been established. Flavors include apple green, orange, cranberries, raspberries, citrus (lemon), vanilla, strawberry, black cherry, water, lime and, more recently, blueberries.
Smirnoff test the United Kingdom and Canada during 2004, a new mixture of vodka Smirnoff Penka law. From marketing and distribution was handled by the reserve brands Diageo plc. From 2007 Penka continues to be available in the UK.
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