HENNESSY

The beginnings and 19

The beginnings of Hennessy they set when Irish nobleman Richard Hennessy established Eaux-de-vie trading business in Cognac, France, in 1765.In a country where he made reference Hennessy received as compensation for the mercenary for King Louis XV. In 1794, the company began its delivery Hennessy Cognac to a new independent United States.Hennessy later met Jean Fillioux as the first master blender in 1800. This is in 1813, which is a trademark, "Jas Hennessy & Co." was adopted.Hennessy grew more popular among the aristocracy, and in 1817 George IV ordered a Hennessy VSOP (excellent pale cognac eaux-de-vie). By 1840, after the creation, Hennessy agency in London, Export sales make up for 90% of the profits.The first label with the name of Jas Hennessy & C ° and the famous' Bras Armé ", introduced in 1856.In 1864, bottling plant was opened and Hennessy are registered trademarks.is a system for sorting is cognacs created by Maurice Hennessy in 1865.Not until 1868 Hennessy is to expand on the international level, that is a year of Japan Hennessy cognac.XO name (which has become one of the worldwide reference for cognacs), was created by Maurice Hennessy.Continuing its international relations, brings Hennessy XO in Shanghai, China in 1872. By the end of the 19 century, Jas Hennessy & Co. reaches full of well-known prestige and becomes world market leader eaux-de-vie in 1890.

20th century to the present

The company began an international campaign in 1905 with the phrase, "Hennessy, the name made famous Cognac." However, she was in 1930 that the company began to use the slogan, "the world's largest stock of eaux-de - vie." After joining Hennessy, Gerald de Geoffre de Chabrignac new designs XO flacon.company is going to break the record of shipping 12 million bottles in 1967. Jas Hennessy & Co. took a step step in 1971 when ga merged with respect champagne producer Moët & Chandon. The merger gives birth to the luxury-wine Moët Hennessy Group. Alone, Hennessy cognac became the first company to break record for the shipping of 24 million bottles a year. In an effort to further expand its name in luxury, fine beverage company makes a final merger with the prominent French fashion house Louis Vuitton in 1987.So Moët Hennessy-Louis Vuitton • was born, "LVMH" in simple terms, Najočitiji luxury goods business in the modern time. In 1992, to the memory of the 120. anniversary of the first instalment of XO cognac in Asia, the clipper christened "Spirit of Hennessy" has been authorized by Hennessy. In the town of Cognac, "Quais Hennessy," have created a French architect Jean-Michel Vilmotte, began. By 2001, Hennessy breaks the record of 35 million bottles sold in the world.