History of Johnnie Walker
Originally known as Walker's Kilmarnock Whisky, the label is a legacy left by John 'Johnny' Walker after he began to sell whiskey in his grocer's shop in Ayrshire, Scotland. Brand was popular, but after Walker's death in 1857, it was his son Alexander Walker and grandson Alexander Walker II, which were largely responsible for the establishment of whisky as a popular brand. According to John Walker, whisky sales represented eight percent of its income, by the time Alexander was ready to overthrow the company to his own sons, that figure had risen to between 90 and 95 percent.
HNIE WALKER HISTORY
Prior to 1860 it was illegal to sell blended (malt and grain mixed together) whisky.In this time John Walker sold a number of whiskys - including his own Walker's Kilmarnock. In 1865 John's son Alexander produced their first mixture, Walker's Old Highland.
Alexander Walker first introduced the iconic square bottle in 1870. The other identifying characteristic of the bottle, label, which is used at an angle of 24 degrees.
From 1906-1909 John's grandsons, George and Alexander II expanded the line and introduced color names. In 1908, when James Stevenson was the CEO, there was a re-branding of forms. The whisky was renamed from Walker's Kilmarnock Whisky to the Johnnie Walker whisky. Moreover, the slogan, "Born in 1820 - still going strong!" was created with the Striding Man, a figure used in their advertising for about fifty years.
They fell Johnnie Walker White during World War I. In 1932, Alexander II added Johnnie Walker Swing to the line.
Johnnie Walker continues to be mixed in Kilmarnock, with a large plant just north of the city's railway station. The historic bonded warehouses and company offices (now the local authority) can still be seen in the Beach Street and John Finnie Street.
Originally known as Walker's Kilmarnock Whisky, the label is a legacy left by John 'Johnny' Walker after he began to sell whiskey in his grocer's shop in Ayrshire, Scotland. Brand was popular, but after Walker's death in 1857, it was his son Alexander Walker and grandson Alexander Walker II, which were largely responsible for the establishment of whisky as a popular brand. According to John Walker, whisky sales represented eight percent of its income, by the time Alexander was ready to overthrow the company to his own sons, that figure had risen to between 90 and 95 percent.
HNIE WALKER HISTORY
Prior to 1860 it was illegal to sell blended (malt and grain mixed together) whisky.In this time John Walker sold a number of whiskys - including his own Walker's Kilmarnock. In 1865 John's son Alexander produced their first mixture, Walker's Old Highland.
Alexander Walker first introduced the iconic square bottle in 1870. The other identifying characteristic of the bottle, label, which is used at an angle of 24 degrees.
From 1906-1909 John's grandsons, George and Alexander II expanded the line and introduced color names. In 1908, when James Stevenson was the CEO, there was a re-branding of forms. The whisky was renamed from Walker's Kilmarnock Whisky to the Johnnie Walker whisky. Moreover, the slogan, "Born in 1820 - still going strong!" was created with the Striding Man, a figure used in their advertising for about fifty years.
They fell Johnnie Walker White during World War I. In 1932, Alexander II added Johnnie Walker Swing to the line.
Johnnie Walker continues to be mixed in Kilmarnock, with a large plant just north of the city's railway station. The historic bonded warehouses and company offices (now the local authority) can still be seen in the Beach Street and John Finnie Street.
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